Trusted Advisor - IT Services' Holy Grail

What is this coveted "holy grail"? Some describe it differently on the other hand it's the demand of a VAR, concept provider, systems integrator, or any other sales male to be viewed as their clients' trusted advisor. I know that phrase is also over-used nevertheless let's focus on the actual meaning. If you don't prize the expression "trusted advisor" employ one that works for you. What does it mean? Essentially, you thirst for your client to warrant of attorney your idea and counsel. You desire your client to bring you into their budget and strategy meetings, months before any product is purchased. You demand to be an meaningful -- no, not just essential--a "critical" effects of their team. ...

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